The Keys is an all-in-one leisure centre including a re-imagined vintage bowling alley, beer garden, bar, bistro and arcade, all located in a historic Preston warehouse.

Weekdays worked as an extension of the team from inception, leading the holistic brand strategy, creative direction, fit out design and digital development end to end.

Inspiration for the brand and fit out was drawn from mid-century bowling alleys, with crafted upcycled timbers and trimmings from old bowling alleys in America and Australia utilised throughout the venue to create an authentic vintage feel.