NON is a series of Australian made zero-alcohol wine alternatives with bold and complex flavours, from toasted cinnamon and yuzu to stewed cherry and coffee.

Weekdays were engaged post brand launch & development from TCYK to continue to develop and manage the branding, creative direction and digital development end to end. We developed a timeless and minimalistic brand that subtly cuts through at both local bottle shops and on display at many of Australia’s best restaurants.

Weekdays continue to contribute to the growing world of NON through art direction and production, as well as innovation with product launches like the NON Stopper, an entirely unique carbonation preserver.