Love Shack Brewing Co. A relatively new brewery in the historical beer haven of Castlemaine. Love Shack is all about classics, done well. They don't make a mango lassi double IPA. They never will. This brewery is not about "hype". It's about classics done well – and so the brand needed to reflect this.

Plenty of winks toward old school Australiana are present in the Love Shack lore, if you go digging, but above all this brand is accessible. You don't need to know a lot to pick up a can and get involved.

Love Shack's Public Bar & Brewery was also designed by Weekdays, with comfortable nooks aplenty for whiling away sunny autumn afternoons, and a loooong bar for chin wags with the innkeep.