The Genovese family have been roasting traditional Italian style coffee in Melbourne since 1970, and in recent years have added range of specialty blends to their repertoire, along with a bustling coffee house in the industrial backstreets of Sydney’s Alexandria.

Genovese approached Weekdays to create a brand campaign and website to celebrate 50 years in business, including a range of limited edition packaging and other bespoke collateral, with visuals featuring a distinct nod to their humble 1970s beginnings.