Burly is an Australian made line of male grooming products designed to inspire confidence. Burly offers a wide range of hairstyling creams and beard balms suitable for both salon and at-home use.

Shortly after the business launched it became clear that a rebrand was necessary to drive success, and Weekdays were engaged to develop a clear and unique position in the saturated and competitive Australian haircare market. The launch of a new instantly iconic brand followed, designed to inject luxury into the consumer’s daily ritual. Weekdays also managed the brand roll out across a range of textural packaging.