The Smoking Camel – Branding
The Smoking Camel, Byron Bay – the radical lovechild of a hazy neon-lit discoteque and a bustling caravanserai from days yore. If Rick's Cafe was in Byron Bay in 2023 rather than Casablanca in the 1940s, this is what it would look like.
After a fruitful partnership with Light Years hospitality group working on Moonlight Hibachi Bar & Grill, Weekdays were once again sought out to create a unique and vibrant restaurant space fit for a sultan.
Taking inspiration from various stops along the Silk Road, The Smoking Camel is designed to be an invigorating oasis for golden days and hot nights.
Works
• Identity
• Art Direction
• Interior
Collaborators
Photography – Jason Morey, Nathan Mollison
Year
2021
©2023 WEEKDAYS DESIGN PTY LTD WEEKDAYS OPERATES ON STOLEN LAND OF THE WURUNDJERI WOI-WURRUNG AND BUNURONG BOON WURRUNG PEOPLE, AND THE NGANDOWAL AND MINYUNGBAL SPEAKING PEOPLE OF THE BUNDJALUNG COUNTRY