The Keys Leisure Centre
The Keys is an all-in-one leisure centre including a re-imagined vintage bowling alley, beer garden, bar, bistro and arcade, all located in a historic Preston warehouse.
Weekdays worked as an extension of the team from inception, leading the wholistic brand strategy, creative direction, fit out design and digital development end to end. Inspiration for the brand and fit out was drawn from mid-century bowling alleys, with crafted upcycled timbers and trimmings from old bowling alleys in America and Australia utilised throughout the venue to create an authentic vintage feel.
Works
• Identity
• Way Finding
• Interior Styling
Collaborators
Photography – Jason Morey, Charlie Hawks
Architectural Photography – Jack Lovel
Year
2020 – Ongoing
©2023 WEEKDAYS DESIGN PTY LTD WEEKDAYS OPERATES ON STOLEN LAND OF THE WURUNDJERI WOI-WURRUNG AND BUNURONG BOON WURRUNG PEOPLE, AND THE NGANDOWAL AND MINYUNGBAL SPEAKING PEOPLE OF THE BUNDJALUNG COUNTRY