Love Shack Brewing Co.
Love Shack is a bar and brewery located in the historic heart of Castlemaine. A pale ale, IPA and lager are pouring year-round, while the remaining taps rotate between seasonal brews.
Weekdays were engaged shortly after launch to manage the branding and creative direction end to end. The brand is a nod to old-school Australiana, with a 1970s colour palette and ozploitation lettering. Simple yet memorable, the Love Shack brand has become a familiar sight around Castlemaine and in bottle shops and bars across Australia.
• Art Direction
Photography – Jason Morey, Bryce Golder, Nathan Mollison
2020 – Ongoing
©2023 WEEKDAYS DESIGN PTY LTD WEEKDAYS OPERATES ON STOLEN LAND OF THE WURUNDJERI WOI-WURRUNG AND BUNURONG BOON WURRUNG PEOPLE, AND THE NGANDOWAL AND MINYUNGBAL SPEAKING PEOPLE OF THE BUNDJALUNG COUNTRY