Genovese – 50 Years
The Genovese family have been roasting traditional Italian style coffee in Melbourne since 1970, and in recent years have added range of specialty blends to their repertoire, along with a bustling coffee house in the industrial backstreets of Sydney’s Alexandria.
Genovese approached Weekdays to create a brand campaign and website to celebrate 50 years in business, including a range of limited edition packaging and other bespoke collateral, with visuals featuring a distinct nod to their humble 1970s beginnings.
Photography - Jason Morey
©2023 WEEKDAYS DESIGN PTY LTD WEEKDAYS OPERATES ON STOLEN LAND OF THE WURUNDJERI WOI-WURRUNG AND BUNURONG BOON WURRUNG PEOPLE, AND THE NGANDOWAL AND MINYUNGBAL SPEAKING PEOPLE OF THE BUNDJALUNG COUNTRY